Textual analysis

Nowadays, most mid-size companies, not to mention international firms, has launched their own official web site to promote their brands and provide information of their business for their customers, or even potential customers. 

The owner of the web site which I would like to analyze is a company called “Lab Made”( http://www.labmade.com.hk/index.aspx ) as its layout is really fascinating and attractive to me. It is the first liquid nitrogen ice cream laboratory company introduced and operated in Hong Kong. “Lab Made” is very popular among people who love desserts as it is new to the market and triggers people’s curiosity about it. Therefore, “Lab Made” has so far attracted many die heart fans.

Lab Made: http://www.labmade.com.hk/index.aspx

On the landing page, all what visitors can see are the company’s logo at the top, followed by their mission under the logo, and a 1280x720 YouTube video embed at the bottom of the page. The video shows the process of the production of their iconic ice-cream, which can catch visitors’ attention. There are also three icons of Twitter, Facebook and Weibo shown right next to their mission, which are linked to their official social networking platforms. By clicking the “Enter Home Page” button rested on the black bar across the page, visitors can enter to the home page.

On the home page, visitors can see their logo at the top left corner and it will lead the visitors back to the landing page when clicking on it. A menu bar is set next to the logo and there are six buttons on it which are linked to the other web pages of different headings, such as, “Menu” and “The Science”. The layout is basically very organized, but there is one defect that can be found on the page. The “Contact Us” button does not appear at the right position, which is left under the bar. In the middle area, there is a banner showing photos of their ice-cream and it changes as time set. With the colorful photos and the vivid effect out there, it can also attract people to stay at the page longer.

The design of different pages is consistent is some senses. As the heading graphics shown on each relative page are all designed in the same pattern. The pattern of it is also very related to science as it actually presents visitors with an element-table-like design, which fits the concept of “Lab Made”. The front colors (mainly brown and blue), font size (14px) and font style (Arial style) used for the content part is also consistent through out the web pages. This gives visitors the impression of completeness and consistency, which also makes them feel comfortable looking at it.

The “Contact Us” page provides convenience for visitors to leave comment and contact information for further catch-up by simply entering the relevant content in the relative blankets and submit. The neat and easy-to-understand layout also encourages visitors to leave comment and enhance interactions between the company and the visitors. This page is basically demonstrating the theory of technological affordances.